
My background spans creative direction, production, cinematography, and post-production. That range allows me to see the bigger picture — from the first creative conversation to the final frame.
Over the years, I've had the opportunity to work on campaigns and productions for brands like Five Guys and Lids, create artist-focused content with TIDAL, and direct documentary projects that bring people, culture, and stories to the forefront.
Every project is different, but my goal remains the same: understand the vision, build the right team, and execute with purpose.
'm drawn to the stories behind the people, brands, and ideas shaping culture. Sometimes that means creating a cinematic visual for an artist. Other times, it means capturing the personality of a brand or documenting the moments that happen behind the scenes.
I believe the strongest content doesn't just look good. It communicates something. It gives people a reason to pay attention, connect with a story, and remember what they've seen.
That's the standard I bring to every production.
